…focuses on digital, influencer engagement, and crisis management
A new player is entering the dynamic realm of public relations, with The Onward Public Relations (TOPR) announcing its launch aimed at empowering brands, businesses, and public figures to cultivate and control their public narratives.
Recognizing the critical importance of a robust public image in today’s digital age, TOPR positions itself as a full-service agency offering a comprehensive suite of services, including media relations, strategic brand positioning, crisis communication, reputation management, and corporate communications.
Basil Agboarumi, a Fellow of the Nigerian Institute of Public Relations (FNIPR) and founder of TOPR, emphasized the agency’s commitment to more than mere media coverage.
“Public relations is more than just media coverag, it’s about shaping perceptions, telling the right stories, and ensuring that brands remain relevant and respected,” Agboarumi stated.
“At TOPR, we don’t just manage reputations; we craft legacies that stand the test of time.”
Driven by data-driven insights, creative storytelling, and strategic media engagement, TOPR is poised to cater to corporations, startups, high-profile individuals, and government agencies seeking to establish and maintain a powerful public presence.
The agency’s approach extends beyond traditional public relations, incorporating digital media, influencer engagement, and thought leadership positioning to ensure targeted message delivery across diverse channels.
TOPR’s expertise spans managing high-stakes crises, launching new products, and building long-term media relationships, providing clients with the necessary guidance to navigate the complexities of the modern communications landscape.
As the agency prepares for its official launch on April 1st, 2025, it has already engaged in discussions with various brands and individuals seeking a strategic communications partner focused on delivering tangible and lasting influence.
