WAW Detergent recognized as One of 100 Brands Transforming Africa


L-R: Adaora Somto Anyim, Secretary, Peace Legend Awards; Rajat Kapur, Managing Director/Chairman, Henkel Nigeria; Phebe Austin, Public Relations Officer, Peace Legend Awards, and Jesse Amiri Seyi, Director, Peace Legend Awards; during an Award presentation to WAW as one of the 100 brands transforming Africa, by Peace Legend Awards, held on 17th October 2022 at Henkel Nigeria Lagos office.

PRace Legend Awards, an apex event organised by animation, has recognised the WAW brand as one of the 100 brands that are transforming Africa, based on its continuous impact and investment in improving the continent. 

The WAW detergent is a unique, bold multipurpose laundry care brand from the stable of Henkel Nigeria. It leaves laundry smelling fresh and amazingly clean, which is why it is called the WAW Effect.

Over the years, the brand has taken deliberate steps in supporting young talents in their development, giving them the extra confidence boost to be amazing in their chosen parts.  

Peace Legend Awards is an apex event, focused on rewarding, acknowledging and celebrating great personalities and brands that have helped to shape and build the new African narrative. The organisers also recognize brands that promote peace, create employment and support the sparse development of S. M. E, while encouraging future entrepreneurs.  

In her short speech, the Public Relations Officer, Peace Legend Awards, Ms. Phebe Austin said the Peace Legend team have, over time, studied WAW in its incredible efforts in youth talent development in Nigeria. Therefore, the team unanimously agreed that the brand deserves an award for its youth-focused activities. 

In response, Rajat Kapur, Henkel Nigeria Chairman and Managing Director, thanked the management of Peace Legend Awards for finding the WAW brand worthy of recognition.  

He said the brand would not rest on oars but would continue to support and celebrate young talents in Nigeria, especially the vibrant youths for their boldness, unique talents, resilience and can-do spirit. 

In his words, “We are, indeed, grateful for this recognition, and we do not take this for granted. This award is a challenge for us to keep building on the standard of the brand.  

“As a specially formulated laundry and homecare product, WAW has grown a bond between women and self-care in terms of cleanliness and the confidence it brings. It combines the premium German expertise with the richest Nigerian knowledge to provide the best quality products to Nigerian consumers who care about their laundry and house,” he said. 

WAW was one of the official sponsors of this year’s Most Beautiful Girl in Nigeria (MBGN) beauty pageant, which saw the emergence of one contestant, Grace Yakubu, as its brand ambassador, also known as Miss WAW. 

In a related development, the MGBN team held a post-event press conference at Henkel’s Lagos office, where they appreciated the producer and management of WAW for the sponsorship of the glamorous event.  

They came in company of five new beauty queens; Miss World-Nigeria, Miss Universe-Nigeria, Miss Tourism, Miss Supranational, and Miss ECOWAS. The queens recounted their ‘WAW Experiences’ during their stay in MBGN camp, saying that WAW made this year’s edition of MBGN a memorable one. 

Henkel operates worldwide with leading brands and technologies in three business areas – Laundry & Home Care, Beauty Care and Adhesive Technologies.  

The company also holds leading positions in many markets and categories around the world. 


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