Home Tourism Drive change, set agenda for tourism growth expectations..NCAC DG urges Tourism Journalists

Drive change, set agenda for tourism growth expectations..NCAC DG urges Tourism Journalists


Director General, National Council for Arts and Culture (NCAC) Otunba Segun Runsewe says the Nigerian organised tourism media must insist as change agents and influencers that Nigeria deserves to be a top tourism destination in Africa.

He also advocated for a centralised industry engagement platform driven by the tourism media through the Association of Nigeria Travel and Tourism writers of Nigeria (Anjet) where critical issues on the sector could be examined and solutions proferred, adding that such forum would engender effective collaboration and co- competition desirable to build a strong cultural tourism economy.

Runsewe, who also doubles as President, Africa Region of the World Craft Council (WCC), stated that the rash of unhealthy bickering among practitioners must be stopped, noting that tourism business is no longer an all comers affair.

He frowned at the distractions occasioned by the “Noise” in the tourism communication ecosystem, saying no one can communicate information on a business to which he does not understand.

He explained, “We have over time seen that some people set up tourism business due to bandwagon mentality and not because they understand the business which is highly demanding of professional competence and unfortunately the gap in knowledge contributes to disharmony and dislocations to service delivery”.

Speaking at a Tourism Journalism masterclass organised by the National Institute for Hospitality and Tourism ( NIHOTOUR), Runsewe rolled out recommendations and road maps to the tourism media as possible areas to anchor future focal attention on developments in the sector going forward, such as driving strategic partnership among stakeholders, headlining campaign for industry change and agenda setting mantra, among many other media intervention possibilities.

He praised the organised tourism media for standing in a gap despite huge challenges and obstacles in reporting the sector, adding that he would mobilize agencies of government to invest in the training and retraining of the tourism media and commended nihotour Director General, Alhaji Nura Kangiwa for sustaining the tourism media training masterclass series over the years.

“Nura Kangiwa is moving the tourism and hospitality vocational training intervention to the next level, and I must commend his interest in encouraging the bes practices of tourism journalism without which Nigeria will not take its rightful place in the history of tourism comity of nations.

On Nigeria Culture House, he informed that the edifice, when ready for unveiling, will tell a story about the huge untapped economy of Nigeria cultural tourism economy .

“It will be the one shop busstop where you can witness all we have in our cultural tourism industry and much more.”


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