Coca-Cola’s market leadership continues to receive recognition, as the leading total beverage company recently emerged winner under two categories at the annual Brandcom Awards.
The event, which was held on Friday, November 25th, in Lagos, was widely attended by industry players who convened to celebrate an outstanding year of marketing excellence.
Following a remarkable lineup of activities, Coca-Cola Nigeria subsequently secured two awards namely the “Iconic Carbonated Soft Drink Brand of the Year” for the Coca-Cola brand, and the “Most Outstanding Bottled Water Brand” for its premium water brand, Eva.
In his opening remarks, Convener of the Brandcom Awards, Joshua Ajayi explained that the award ceremony sought to honour brands, agencies and notable individuals in the Brands and Marketing Industry who have gone the extra mile in making a notable impact across the board over the last 12 months.
“We are celebrating giant strides this year based on our mantra of Prestige, Integrity, and Credibility, and these awardees were painstakingly assessed with this in mind. Brandcom Awards is adjudged by many industry players as a credible platform and we won’t rest on our oars”.
Speaking on this recognition, Marketing Director, Coca-Cola Nigeria, Yusuf Murtala remarked that the awards reinforce the company’s continued commitment to blazing the trail as the world’s biggest beverage brand.
“It is with great pleasure that we are honoured to receive this recognition as we reiterate our commitment to refreshing our consumers and making a difference. We appreciate the Brandcom team for their transparency and our consumers who stand with us always as their beverage of choice. We will continue to set the pace as we work to deliver on all our marketing imperatives pan-Nigeria,” said Murtala.
With a remarkable turnout at this year’s awards ceremony, the event saw several key players in the industry receive notable awards, including some leading professionals who were subsequently inducted into the Brandcom Hall of Fame.